A bull market describes any market in which prices are rising or are expected to rise imminently. Typically applied to stock markets, the term can also be used for anything that is traded, including currencies and commodities. A bull market is the opposite of a bear market.
A “bullish” market is one characterised by optimism and investor confidence amid expectations that a future long-term rise in prices will follow, lasting weeks or even months. Bullish sentiment tends to be driven by strong results. The term “bulls” can be used to describe investors keen to buy into markets believing bullish conditions are likely to continue. Traders taking advantage of bull markets are said to be taking ‘long’ positions. There is no specific metric used to identify a bull market, with analysts relying on a range of tools to predict bullishness in an individual market.