Will Nike Drop Below 82 Support Following Q4 Earnings

Fiona Cincotta
By :  ,  Senior Market Analyst
Nike is due to report quarterly earnings after the closing bell this evening. The stock is up 12% so far this year, although trades well below its recent high thanks to increased macroeconomic concerns amid the ongoing US – Sino trade dispute and following a post Q3 release plunge.

Given that Nike, like most other athleisure companies depends heavily on imports from China, higher tariffs would logically translate into higher costs. When faced with higher costs a company has two choices, absorb the costs or pass them on to the consumer, neither of which is ideal. 

So as Nike reports, investors will also be looking ahead to the G20, where a side-line meeting between the US President Trump and China’s Jinping Xi could also have implications on the Nike share price. Signs of progress and a renewed vow to restart negotiations could underpin Nike’s share price.

The numbers:
The key figures from this earnings report will be North American sales and, of course, sales in China.  Nike’s share price dropped post Q3 results despite overall revenue matching analyst’s expectation. Investors were disappointed that North American revenue lagged, with sales up only 7%, weaker than forecast. Another soft showing from North America could have a similar affect.

China sales were up 24% last quarter and Nike remain bullish on China despite the current uncertainty stemming from trade tariffs and the ongoing trade dispute. However domestic competition is hotting up from Anta and Xtep, potentially putting China sales on course for a rough patch.

That said, innovation and the strong athleisure trend means there is still plenty to be optimistic about.
EPS is expected to have declined just over 4% to $0.66 per share. Revenue is expected to have increased just shy of 4% to $10.17 billion as Nike continues to defy the wider retail industry’s struggles, thanks to an increased focus on own channel e-commerce. 

Nike shares are down 3.7% this week so far at $82.50, off 8% from the 52-week intraday high of $90.00. They are up 12% this year meaning Nike shares are underperforming the broader market. 77% analysts have a buy rating and the consensus price target is $92.09.

Levels to watch;
The technical outlook will improve if the stock pushed above this week’s high of $86.84. On the other hand, a breakdown through support at $82 could open the door to $79.65 prior to $77.00.

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