Ted Baker expected to report 652 million loss

When: Thursday 10^th June after being delayed for two weeks due to covid disruptions on the audit process.

Ted Baker is due to release final results on Thursday, and they are expected to be pretty grim. Expectations are for a full year operating loss of £65.2 million as revenue halved across the pandemic.

Whilst the pandemic has been rough for many retailers, Ted Baker has struggled more than other owing to issues of being a bricks and mortar retailer and secondly owing to its focus and reliance on occasion wear and formal clothing.

But even before the pandemic Ted Baker was already suffering versus high street competitors and online rivals. Ted Baker’s online offering was insufficient. The pandemic and subsequent lockdowns accelerated a shift towards online shopping, highlighting Ted Baker’s inadequacies and failure to establish itself as an online presence if not before the pandemic then in the early days of the pandemic.

Sign of recovery strength

Even though lockdown should now be in the rear-view mirror investors will be looking to see how pandemic inspired changes in strategy are holding up. Ted Baker eventually invested heavily in its digital platform. Investors will be keen to see if heavy investment in the online sales offering will be enough to help the store on its road to recovery.

Learn more about trading equities.

Where next for Ted Baker share price?

Ted Baker share price has seen a slow choppy recovery from the pandemic low in July of 60p. The latest leg of the recovery has been in play since late February, forming a series of higher highs and higher lows from 90p before running into resistance at 220p in mid May.

The price has been trending lower since then finding support at 170p today’s low. Whilst 170p horizontal support hold and the share price remains above the 50 & 100 sma on the daily chart buyers can remain hopeful. However, a move above the descending trendline and 190p is needed for buyers to gain momentum.

On the flip side, a move below 170p and the 50 sma at 162p could see the sellers pick up traction and head towards 150p.

How to trade with City Index

Follow these easy steps to start trading with City Index today:

Open a City Index account, or log-in if you’re already a customer.
Search for the market you want to trade in our award-winning platform.
Choose your position and size, and your stop and limit levels.
Place the trade.

From time to time, StoneX Financial Pty Ltd (“we”, “our”) website may contain links to other sites and/or resources provided by third parties. These links and/or resources are provided for your information only and we have no control over the contents of those materials, and in no way endorse their content. Any analysis, opinion, commentary or research-based material on our website is for information and educational purposes only and is not, in any circumstances, intended to be an offer, recommendation or solicitation to buy or sell. You should always seek independent advice as to your suitability to speculate in any related markets and your ability to assume the associated risks, if you are at all unsure. No representation or warranty is made, express or implied, that the materials on our website are complete or accurate. We are not under any obligation to update any such material.

As such, we (and/or our associated companies) will not be responsible or liable for any loss or damage incurred by you or any third party arising out of, or in connection with, any use of the information on our website (other than with regards to any duty or liability that we are unable to limit or exclude by law or under the applicable regulatory system) and any such liability is hereby expressly disclaimed.

City Index is a trading name of StoneX Financial Pty Ltd.

The material provided herein is general in nature and does not take into account your objectives, financial situation or needs.

While every care has been taken in preparing this material, we do not provide any representation or warranty (express or implied) with respect to its completeness or accuracy. This is not an invitation or an offer to invest nor is it a recommendation to buy or sell investments.

StoneX recommends you to seek independent financial and legal advice before making any financial investment decision. Trading CFDs and FX on margin carries a higher level of risk, and may not be suitable for all investors. The possibility exists that you could lose more than your initial investment further CFD investors do not own or have any rights to the underlying assets.

It is important you consider our Financial Services Guide and Product Disclosure Statement (PDS) available at www.cityindex.com/en-au/terms-and-policies/, before deciding to acquire or hold our products. As a part of our market risk management, we may take the opposite side of your trade. Our Target Market Determination (TMD) is also available at www.cityindex.com/en-au/terms-and-policies/.

StoneX Financial Pty Ltd, Suite 28.01, 264 George Street, Sydney, NSW 2000 (ACN 141 774 727, AFSL 345646) is the CFD issuer and our products are traded off exchange.