CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Amazon vulnerable for further downside pressure as USChina trade talk looms

Article By: ,  Financial Analyst

Amazon.com (AMZN)



click to enlarge charts

Key Levels (1 to 3 weeks)

Pivot (key resistance): 1765.10

Supports: 1692.70, 1585.60 & 1467.80

Next resistances: 1855.30 & 2035.80/2050.50

Directional Bias (1 to 3 weeks)

Amazon.com, a multinational technology giant that has business operations in e-commerce, cloud computing, digital streaming and artificial intelligence. Given its leadership in the U.S e-commerce industry, its share price movement can be used a gauge to dissect the health of the U.S. consumers as discretionary spending via e-commerce has taken over a significant portion of market share from traditional “brick & mortar” retailers.

Also, Amazon is a key component stock in the U.S. benchmark stock indices as it has the 3rd largest weightage in both the S&P 500 and Nasdaq 100.

Bearish bias below 1765.10 and a break below 1692.70 reinforces a further potential downleg to target the next medium-term supports at 1585.60 and 1467.80 next. On the other hand, a clearance with a daily close above 1765.10 negates the bearish tone for a push up towards to retest the 12 Sep 2019 swing high of 1855.30.  

Key elements

  • After a retest on its current all-time high level of 2050.50 on 11 Jul 2019, AMZN has declined by -17% and right now its price action is just 0.75% away from its 03 Jun 2019 swing low area of 1692.70; an important medium-term swing low as it has shaped a V-shaped reversal from it to retest its all-time high level printed in 04 Sep 2019.
  • The recent rebound from 03 Oct 2019 low of 1685.06 is likely to be considered as corrective/dead cad bounce as its latest price action has gapped down and formed a daily bearish candlestick yesterday after a daily “Doji” candlestick formed on Mon, 07 Oct. These observations suggest sentiment has turned negative after a lack of bullish conviction to push prices higher.
  • In addition, the daily RSI oscillator remains below a significant corresponding descending resistance at the 45 level and has not reached an extreme oversold level. These observations suggest that medium-term downside momentum of price action remains intact.
  • The key medium-term resistance of 1765.10 is defined by the upper boundary of a descending channel in place since 11 Jul 2019 high and the former range support from 05 Aug/28 Aug 2019 low.
  • Relative strength analysis against the market (S&P 500) and its sector (Consumer Discretionary) as seen from the respective ratio charts are suggesting further potential underperformance of AMZN.

Charts are from eSignal 


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